![]() The best part is that Next.js allows for hybrid rendering, which means that you can use different rendering methods on your different pages. Which rendering method should I use?īecause ISR gives us the initial load speed of static pages, with the dynamism of SSR, it’s a great choice for just about any site. This way you can keep your site’s content up to date without needing to rebuild potentially thousands of pages every time someone updates one of your pages. ![]() If so, it updates that one page and sends it to the user. With ISR you statically generate your pages, but when a user requests a page, Next.js checks to see if it needs updating. ISR gives us the benefits of SSG and SSR without their downsides. It might take slightly longer than SSG, but it’s great when you have highly dynamic content. It’s also pre-rendered, so it’s great for SEO. With SSR all of your HTML, CSS, and JavaScript are created on the server when a user requests the page. When a user requests a page, they’re sent a pre-rendered HTML file that already contains all of the page’s content, making it great for SEO and performance. With SSG all of your HTML, CSS, and JavaScript are created at build time, which is when your site deploys. Now that we know we don’t want to render client-side for best SEO results, let’s run down the different rendering methods that Next.js has built-in that solve the issues above. This way if JavaScript takes a while to load or fails outright, users (and Google) can still read and access your content. Instead of sending an empty HTML document, it’s better to have all of the content already baked into the HTML when you send it to the user. That’s risky when you consider that Google’s web crawler can run JavaScript, but it’s not known how well it performs, leaving far too much to chance. Not only is this slower because it takes time for the page to load and render, but it comes with the assumption that the JavaScript is going to load and execute perfectly on whatever machine it’s being run on. When the JavaScript loads and runs, it injects all of the needed elements into the DOM, building the content on the user’s machine. CSR means that the user gets sent an empty shell for their HTML along with JavaScript files. You were encouraged to use Create React App, which builds out your page with client-side rendering (CSR). ![]() Next.js vs Create React App for SEOīefore we can fully appreciate what Next.js offers us, let’s look at the early days of building with React. That’s why they’ve packed the framework with a bunch of SEO-friendly features. Vercel, the creators of Next.js, know just how important SEO is to building successful websites. ![]()
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